"Welcome to my unique story, distinctively different.  A journey that stands out, just like you would, after reading it"

URVASHI KAPALE
​
​Media Communication 
& Strategic Branding
​
A Quick Scan @ My Professional CV, or as I call it, 
the 'Barcode of Life.' 

A snapshot of my unique professional journey, capturing every phase with clarity and impact.

Quick Tip - Scan the following QR code / OR just click here 
Work Experience @ SIB  
  • Brand Growth & Engagement: Drove a 9% increase in Share of Voice and expanded brand reach through innovative media communication and PR strategies.
  • Strategic Partnerships: Collaboration with IIT Delhi, resulting in 3 implementable AI solutions, featured on CNBC with 60+ Lac website views, 57+ unique media coverage
  • Digital Engagement Campaigns: Led digital engagement and customer interaction initiatives
  • Innovative Marketing Strategies: Ongoing projects include implementing gamification and AI enhancements, increasing visibility and initiatives for PAN India branches
  • Cross-Functional Collaboration: As PO/Management trainee, worked on Inspection rectification, Branch operations, Forex, Documentation and pre-processing credit
  • Marketing Team Development and strategy:
  1. ​Amongst the first hires in the marketing team / CMO's office, collaborated directly with the CMO for initial projects. 
  2. Contributed to strategy presentations, media communications, and PR, shaping the team's foundation.
  • ​​​Media Communications, PR and Branding:
  1. Spearheaded media communications, branding, ATL and BTL, hackathons, and consumer insights projects.
  2. Established the media communications coordination, managing PAN India perspectives.
  3. Conducted market research, providing valuable consumer insights for strategic decision-making.
  4. Digital campaigns highlighting softer angle stories of customers
  • ​New Initiative: 
  1. Orchestrated high-impact project with IIT Delhi on AI, ML, gamification solutions in a banking app. Featured on CNBC, achieving with 57+ media coverage 60+ Lakh Impressions (Website), 3 Crowdsourced Solutions, 320+ college participated  
  2. Ongoing - Implementing gamification and AI projects, Enhancing visibility for PAN India branches, Overseeing nationwide branch initiatives​
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